{"ok":true,"canonical_url":"https://dealroom.so/glossary/rebranding","api_url":"https://dealroom.so/api/public/glossary/rebranding","data_freshness":{"sba_records_through":"2026-05-31","fdic_records_through":"2026-03-31","dealroom_last_updated":"2026-06-15","timezone":"America/Chicago"},"source_summary":["Public SBA 7(a) loan records","FDIC institution data","DealRoom lender and franchise enrichment"],"term":{"slug":"rebranding","term":"Rebranding","group":"Doing the deal","definition":"Changing a business's name, logo, and overall public identity to refresh its image or adapt to a new market.","what_it_means":"While not directly related to SBA loan eligibility, rebranding costs can be part of your \"use of proceeds\" if tied to the acquisition. Be clear in your business plan if you intend to rebrand and factor these costs into your total project costs. Lenders will want to see a clear strategy for how this benefits the business and impacts cash flow.","url":"https://dealroom.so/glossary/rebranding","official_sources":[],"related":[{"slug":"use-of-proceeds","term":"Use of proceeds","url":"https://dealroom.so/glossary/use-of-proceeds"},{"slug":"total-project-costs","term":"Total project costs","url":"https://dealroom.so/glossary/total-project-costs"},{"slug":"business-plan","term":"Business plan","url":"https://dealroom.so/glossary/business-plan"},{"slug":"relocation-cost","term":"Relocation Cost","url":"https://dealroom.so/glossary/relocation-cost"}],"related_questions":[{"question":"Can I use an SBA 7(a) loan to cover the costs of rebranding and marketing for the acquired business?","url":"https://dealroom.so/sba-7a/questions/can-i-use-an-sba-7-a-loan-to-cover-the-costs-of-rebranding-and-marketing-for-the-acquired-"}]},"caveats":["Definitions represent DealRoom's plain-English interpretation for buyers; verify regulatory terms against the official SBA and eCFR sources listed.","Not legal, tax, or financial advice, and not an SBA eligibility determination."],"citation":{"label":"DealRoom.so Glossary — Rebranding","url":"https://dealroom.so/glossary/rebranding","source_type":"DealRoom Data"}}