{"ok":true,"canonical_url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/wisconsin","api_url":"https://dealroom.so/api/public/industries/pet-and-pet-supplies-retailers?state=wisconsin","data_freshness":{"sba_records_through":"2026-05-31","fdic_records_through":"2026-03-31","dealroom_last_updated":"2026-06-16","timezone":"America/Chicago"},"methodology":{"label":"Industry risk & acquisition-data methodology","url":"https://dealroom.so/methodology/industry-risk"},"source_summary":["Public SBA 7(a) loan records","FDIC institution data","DealRoom lender and franchise enrichment"],"industry":{"name":"Pet and Pet Supplies Retailers","slug":"pet-and-pet-supplies-retailers","naics2":"44","business_count":392,"total_gross":224556700,"typical_financing":572849,"top_states":[{"state":"CA","state_name":"California","count":62,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/california"},{"state":"FL","state_name":"Florida","count":39,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/florida"},{"state":"TX","state_name":"Texas","count":27,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/texas"},{"state":"CO","state_name":"Colorado","count":20,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/colorado"},{"state":"MI","state_name":"Michigan","count":17,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/michigan"},{"state":"AZ","state_name":"Arizona","count":15,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/arizona"},{"state":"OH","state_name":"Ohio","count":15,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/ohio"},{"state":"WA","state_name":"Washington","count":15,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/washington"},{"state":"NC","state_name":"North Carolina","count":13,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/north-carolina"},{"state":"NY","state_name":"New York","count":12,"url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/new-york"}],"state_scope":{"state":"WI","state_name":"Wisconsin","returned":10,"complete":true,"businesses":[{"name":"The Other End of The Leash LLC","city":"Mukwonago","state":"WI","loan_count":1,"total_gross":1380000,"url":"https://dealroom.so/businesses/the-other-end-of-the-leash-llc-wi"},{"name":"Clever Hans Ventures LLC","city":"Menomonie","state":"WI","loan_count":1,"total_gross":1318500,"url":"https://dealroom.so/businesses/clever-hans-ventures-llc-wi"},{"name":"Soemi Pet Supplies Inc.","city":"Kenosha","state":"WI","loan_count":1,"total_gross":999900,"url":"https://dealroom.so/businesses/soemi-pet-supplies-inc-wi"},{"name":"Bird Nerd, LLC","city":"Wausau","state":"WI","loan_count":1,"total_gross":671000,"url":"https://dealroom.so/businesses/bird-nerd-llc-wi"},{"name":"Pet Supplies Plus","city":"Oconomowoc","state":"WI","loan_count":1,"total_gross":520000,"url":"https://dealroom.so/businesses/pet-supplies-plus-wi"},{"name":"Differt Management Group 1, LLC","city":"Sun Prairie","state":"WI","loan_count":1,"total_gross":497000,"url":"https://dealroom.so/businesses/differt-management-group-1-llc-wi"},{"name":"Wet Dreams Aquatics LLC","city":"Oak Creek","state":"WI","loan_count":1,"total_gross":100000,"url":"https://dealroom.so/businesses/wet-dreams-aquatics-llc-wi"},{"name":"Local Fish Store Online LLC","city":"Monona","state":"WI","loan_count":1,"total_gross":75000,"url":"https://dealroom.so/businesses/local-fish-store-online-llc-wi"},{"name":"Foryou, Inc.","city":"Brookfield","state":"WI","loan_count":1,"total_gross":50000,"url":"https://dealroom.so/businesses/foryou-inc-wi"},{"name":"JLK SALES & MARKETING LLC","city":"Milwaukee","state":"WI","loan_count":1,"total_gross":50000,"url":"https://dealroom.so/businesses/jlk-sales-marketing-llc-wi"}]}},"caveats":["Informational only — figures are historical public SBA 7(a) loan records, not a current offer or loan approval.","Business locations are ZIP-area centroids; state scoping uses the project address on the public record."],"citation":{"label":"DealRoom industry SBA intelligence","url":"https://dealroom.so/intelligence/pet-and-pet-supplies-retailers/wisconsin","source_type":"DealRoom Data"}}