{"ok":true,"canonical_url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/wisconsin","api_url":"https://dealroom.so/api/public/industries/piece-goods-notions-and-other-dry-goods-merchant-wholesale?state=wisconsin","data_freshness":{"sba_records_through":"2026-05-31","fdic_records_through":"2026-03-31","dealroom_last_updated":"2026-06-16","timezone":"America/Chicago"},"methodology":{"label":"Industry risk & acquisition-data methodology","url":"https://dealroom.so/methodology/industry-risk"},"source_summary":["Public SBA 7(a) loan records","FDIC institution data","DealRoom lender and franchise enrichment"],"industry":{"name":"Piece Goods, Notions, and Other Dry Goods Merchant Wholesale","slug":"piece-goods-notions-and-other-dry-goods-merchant-wholesale","naics2":"42","business_count":124,"total_gross":101432100,"typical_financing":818001,"top_states":[{"state":"CA","state_name":"California","count":33,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/california"},{"state":"NY","state_name":"New York","count":16,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/new-york"},{"state":"FL","state_name":"Florida","count":8,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/florida"},{"state":"NJ","state_name":"New Jersey","count":8,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/new-jersey"},{"state":"TX","state_name":"Texas","count":7,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/texas"},{"state":"MI","state_name":"Michigan","count":5,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/michigan"},{"state":"OR","state_name":"Oregon","count":4,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/oregon"},{"state":"MN","state_name":"Minnesota","count":3,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/minnesota"},{"state":"MO","state_name":"Missouri","count":3,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/missouri"},{"state":"NC","state_name":"North Carolina","count":3,"url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/north-carolina"}],"state_scope":{"state":"WI","state_name":"Wisconsin","returned":1,"complete":true,"businesses":[{"name":"WICHELT IMPORTS, INC.","city":"Stoddard","state":"WI","loan_count":2,"total_gross":4749000,"url":"https://dealroom.so/businesses/wichelt-imports-inc-wi"}]}},"caveats":["Informational only — figures are historical public SBA 7(a) loan records, not a current offer or loan approval.","Business locations are ZIP-area centroids; state scoping uses the project address on the public record."],"citation":{"label":"DealRoom industry SBA intelligence","url":"https://dealroom.so/intelligence/piece-goods-notions-and-other-dry-goods-merchant-wholesale/wisconsin","source_type":"DealRoom Data"}}