{"ok":true,"canonical_url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/wisconsin","api_url":"https://dealroom.so/api/public/industries/sporting-and-recreational-goods-and-supplies-merchant-wholes?state=wisconsin","data_freshness":{"sba_records_through":"2026-05-31","fdic_records_through":"2026-03-31","dealroom_last_updated":"2026-06-16","timezone":"America/Chicago"},"methodology":{"label":"Industry risk & acquisition-data methodology","url":"https://dealroom.so/methodology/industry-risk"},"source_summary":["Public SBA 7(a) loan records","FDIC institution data","DealRoom lender and franchise enrichment"],"industry":{"name":"Sporting and Recreational Goods and Supplies Merchant Wholes","slug":"sporting-and-recreational-goods-and-supplies-merchant-wholes","naics2":"42","business_count":443,"total_gross":296389600,"typical_financing":669051,"top_states":[{"state":"CA","state_name":"California","count":56,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/california"},{"state":"FL","state_name":"Florida","count":40,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/florida"},{"state":"TX","state_name":"Texas","count":35,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/texas"},{"state":"MN","state_name":"Minnesota","count":21,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/minnesota"},{"state":"UT","state_name":"Utah","count":21,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/utah"},{"state":"MI","state_name":"Michigan","count":17,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/michigan"},{"state":"NY","state_name":"New York","count":16,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/new-york"},{"state":"OH","state_name":"Ohio","count":16,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/ohio"},{"state":"NC","state_name":"North Carolina","count":15,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/north-carolina"},{"state":"OR","state_name":"Oregon","count":15,"url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/oregon"}],"state_scope":{"state":"WI","state_name":"Wisconsin","returned":13,"complete":true,"businesses":[{"name":"Tommy Dock Products LLC","city":"Weston","state":"WI","loan_count":1,"total_gross":1600000,"url":"https://dealroom.so/businesses/tommy-dock-products-llc-wi"},{"name":"Carl Martens","city":"Sheboygan","state":"WI","loan_count":2,"total_gross":1300000,"url":"https://dealroom.so/businesses/carl-martens-wi"},{"name":"Schemm Bowling, Inc.","city":"Deerfield","state":"WI","loan_count":1,"total_gross":960000,"url":"https://dealroom.so/businesses/schemm-bowling-inc-wi"},{"name":"Prism Fitness, Inc.","city":"Verona","state":"WI","loan_count":2,"total_gross":696000,"url":"https://dealroom.so/businesses/prism-fitness-inc-wi"},{"name":"CCP ENTERPRISES LLC","city":"Crandon","state":"WI","loan_count":1,"total_gross":500000,"url":"https://dealroom.so/businesses/ccp-enterprises-llc-wi"},{"name":"FYXATION L.L.C.","city":"Milwaukee","state":"WI","loan_count":1,"total_gross":500000,"url":"https://dealroom.so/businesses/fyxation-l-l-c-wi"},{"name":"Mr Golf of Wisconsin LLC","city":"De Pere","state":"WI","loan_count":1,"total_gross":350000,"url":"https://dealroom.so/businesses/mr-golf-of-wisconsin-llc-wi"},{"name":"Holtan's TNC Sporting Goods LLC","city":"Whitehall","state":"WI","loan_count":1,"total_gross":275000,"url":"https://dealroom.so/businesses/holtan-s-tnc-sporting-goods-llc-wi"},{"name":"Martens Make Moves LLC","city":"Sheboygan","state":"WI","loan_count":1,"total_gross":207500,"url":"https://dealroom.so/businesses/martens-make-moves-llc-wi"},{"name":"ATHLETICORP","city":"Green Bay","state":"WI","loan_count":2,"total_gross":196000,"url":"https://dealroom.so/businesses/athleticorp-wi"},{"name":"Bear Trap Tackle LLC","city":"Rice Lake","state":"WI","loan_count":1,"total_gross":162000,"url":"https://dealroom.so/businesses/bear-trap-tackle-llc-wi"},{"name":"Half Rack LLC","city":"Waterford","state":"WI","loan_count":1,"total_gross":100000,"url":"https://dealroom.so/businesses/half-rack-llc-wi"},{"name":"PRO FISHING SOURCE LLC","city":"Waterford","state":"WI","loan_count":2,"total_gross":20000,"url":"https://dealroom.so/businesses/pro-fishing-source-llc-wi"}]}},"caveats":["Informational only — figures are historical public SBA 7(a) loan records, not a current offer or loan approval.","Business locations are ZIP-area centroids; state scoping uses the project address on the public record."],"citation":{"label":"DealRoom industry SBA intelligence","url":"https://dealroom.so/intelligence/sporting-and-recreational-goods-and-supplies-merchant-wholes/wisconsin","source_type":"DealRoom Data"}}