How much does a Ascend Hotel Collection by Choice cost to buy or open?

The typical deal for Ascend Hotel Collection by Choice is $3.4M across 13 transactions since 2020. With the SBA's 10% minimum down payment, that points to roughly $371K of buyer cash on a typical deal.

How risky is Ascend Hotel Collection by Choice?

Ascend Hotel Collection by Choice has 13 SBA loans on record since 2020 — too few to score a reliable failure rate. Judge the unit economics and the franchisor's disclosure document, not a small sample.

Can I finance a Ascend Hotel Collection by Choice with an SBA loan?

Yes — Ascend Hotel Collection by Choice has been SBA-financed 3 times since FY2025, which means it clears the SBA Franchise Directory requirement regularly. Confirm current listing before signing an LOI.

Ascend Hotel Collection by Choice SBA Intelligence: Real Cost, Rates & Failure Rate

Recent financings

BRUNSWICK LODGING MASTERS, LLC in Brunswick, GA — $3.4M (2025) · Renasant Bank

Program: Preferred Lenders Program
Rate at approval: 9.25% variable
Term: 300 mo (25 yrs)
SBA guaranteed: $2.5M (75%)
Approval → funding: 12 days
Approved: 9/18/2025
First disbursed: 9/30/2025
Loan status: Current
Loan type: Term loan
Collateral: Required
Business type: Corporation
Secondary market: Loan sold to investors
Jobs supported: 14
Business age: Startup, Loan Funds will Open Business
Industry: Hotels (except Casino Hotels) and Motels

Funded by Renasant Bank · Lender record →

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Royal Hartford Hotel LLC in Winnsboro, LA — $2.6M (2025) · TowneBank

Program: Preferred Lenders Program
Rate at approval: 10% variable
Term: 312 mo (26 yrs)
SBA guaranteed: $2.0M (75%)
Approved: 5/20/2025
Loan status: Cancelled
Loan type: Term loan
Collateral: Required
Business type: Corporation
Jobs supported: 32
Business age: Startup, Loan Funds will Open Business
Industry: Hotels (except Casino Hotels) and Motels

BRUNSWICK LODGING MASTERS, LLC in Brunswick, GA — $1.2M (2025) · Renasant Bank

Program: Preferred Lenders Program
Rate at approval: 9.5% variable
Term: 300 mo (25 yrs)
SBA guaranteed: $863K (75%)
Approval → funding: 140 days
Approved: 9/24/2025
First disbursed: 2/11/2026
Loan status: Current
Loan type: Term loan
Collateral: Required
Business type: Corporation
Jobs supported

AMBE HOTELS PEORIA LLC in Peoria, IL — $2.8M (2024) · purchase · Global One Bank

Program: Preferred Lenders Program
Rate at approval: 9.75% variable
Term: 300 mo (25 yrs)
SBA guaranteed: $2.1M (75%)
Approved: 9/10/2024
Loan status: Cancelled
Loan type: Term loan
Collateral: Required
Business type: Corporation
Jobs supported: 12
Business age: Change of Ownership
Industry: Hotels (except Casino Hotels) and Motels

AGRP Corporation in Galveston, TX — $4.9M (2023) · Wallis Bank

Program: Preferred Lenders Program
Rate at approval: 7.75% variable
Term: 318 months
SBA guaranteed: $3.7M (75%)
Approval → funding: 9 days
Approved: 10/25/2022
First disbursed: 11/3/2022
Loan status: Current
Loan type: Term loan
Collateral: Required
Business type: Corporation
Jobs supported: 14

Travel Inn Motel, Inc in Eugene, OR — $2.2M (2023) · Summit Bank

Program: Preferred Lenders Program
Rate at approval: 9.5% variable
Term: 300 mo (25 yrs)
SBA guaranteed: $1.6M (75%)
Approval → funding: 55 days
Approved: 5/26/2023
First disbursed: 7/20/2023
Loan status: Current
Loan type: Term loan
Collateral: Required
Business type: Corporation
Jobs supported: 18

Millenium Queensland Holding LLC in New York, NY — $5.0M (2022) · NewBank

Program: Preferred Lenders Program
Rate at approval: 6.25% variable
Term: 300 mo (25 yrs)
SBA guaranteed: $3.8M (75%)
Approval → funding: 13 days
Approved: 6/24/2022
First disbursed: 7/7/2022
Loan status: Current
Loan type: Term loan
Collateral: Required
Business type: Corporation
Secondary market

Starry Night Hospitality LLC in Great Falls, MT — $5.0M (2022) · Citizens Alliance Bank

Program: 7a General
Rate at approval: 5.25% fixed
Term: 312 mo (26 yrs)
SBA guaranteed: $3.8M (75%)
Approval → funding: 82 days
Approved: 2/17/2022
First disbursed: 5/10/2022
Loan status: Past due
Loan type: Term loan
Collateral: Required
Business type: Corporation
Jobs supported

Hendersonville Hospitality LLC in Hendersonville, NC — $3.5M (2022) · First Western SBLC, Inc

Program: 7a General
Rate at approval: 5% variable
Term: 303 months
SBA guaranteed: $2.6M (75%)
Approval → funding: 29 days
Approved: 12/2/2021
First disbursed: 12/31/2021
Loan status: In liquidation
Loan type: Term loan
Collateral: Required
Business type: Corporation
Secondary market

Guru Krupa, Inc. in Columbia, SC — $2.4M (2022) · purchase · GBank

Program: Preferred Lenders Program
Rate at approval: 5.25% variable
Term: 300 mo (25 yrs)
SBA guaranteed: $1.8M (75%)
Approval → funding: 1 days
Approved: 2/9/2022
First disbursed: 2/10/2022
Loan status: Current
Loan type: Term loan
Collateral: Required
Business type: Corporation
Secondary market: Loan sold to investors

Hover or tap a deal for terms: program, rate, SBA guarantee, days to fund.

Ascend Hotel Collection by Choice, by the numbers

Recent financings

Who funds Ascend Hotel Collection by Choice — and where

Common questions

How much does a Ascend Hotel Collection by Choice cost to buy or open?

How risky is Ascend Hotel Collection by Choice?

Can I finance a Ascend Hotel Collection by Choice with an SBA loan?

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