Glossary · Reading the business
In short
This is an estimate of a business's value provided by a broker, often used to set an asking price. Buyers care because it's a starting point, but rarely the final word on value.
Brokers provide this to market a business. It's not a formal appraisal and often leans optimistic. Always get your own independent valuation or deeply scrutinize their numbers.
Defined by DealRoom.so SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
Pressure-test the numbers before you make an offer
Send us the asking price and the seller's cash flow — we'll show whether the deal services SBA debt and where the add-backs are likely to hold up.
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