Glossary · Reading the business
In short
A structured collection of information about a business's customers, including contact details, purchase history, and interactions. This is a critical asset for marketing, sales, and understanding customer behavior.
During due diligence, assess the quality and completeness of the customer database. A robust, well-maintained database is invaluable for retaining existing customers and driving future growth. Ensure the seller can legally transfer the data to you and that it complies with privacy regulations. Its value directly impacts future revenue potential.
Defined by DealRoom.so SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
Pressure-test the numbers before you make an offer
Send us the asking price and the seller's cash flow — we'll show whether the deal services SBA debt and where the add-backs are likely to hold up.
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