Glossary · Reading the business
In short
These are records of a business's current and past customers, often including contact information and purchase history. They are a valuable intangible asset representing future revenue potential.
As part of due diligence, you'll want to review the business's customer lists to understand its customer base, concentration risk, and recurring revenue potential. These lists are often considered a general intangible and can serve as collateral for an SBA loan. Ensure you understand how the seller maintains and transfers this asset.
Defined by DealRoom.so SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
Pressure-test the numbers before you make an offer
Send us the asking price and the seller's cash flow — we'll show whether the deal services SBA debt and where the add-backs are likely to hold up.
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