Glossary · Reading the business
In short
Key performance indicators (KPIs) unique to a particular industry, used to evaluate a business's health and compare it to peers. These help you understand the business's true performance beyond standard financials.
Beyond general financial metrics like EBITDA or SDE, your due diligence should include industry-specific metrics relevant to the business you're buying. For example, churn rate for a subscription business or average ticket size for retail. These provide deeper insights into operational efficiency and market position.
Defined by DealRoom.so SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
Pressure-test the numbers before you make an offer
Send us the asking price and the seller's cash flow — we'll show whether the deal services SBA debt and where the add-backs are likely to hold up.
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