Glossary · Doing the deal
In short
Changing a business's name, logo, and overall public identity to refresh its image or adapt to a new market.
While not directly related to SBA loan eligibility, rebranding costs can be part of your "use of proceeds" if tied to the acquisition. Be clear in your business plan if you intend to rebrand and factor these costs into your total project costs. Lenders will want to see a clear strategy for how this benefits the business and impacts cash flow.
Defined by DealRoom.so SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
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