Glossary · Reading the business
In short
This is a recognizable sign, design, or expression that identifies products or services of a particular source from those of others. For a buyer, a strong trademark builds brand recognition and customer loyalty.
When buying a business, verify the validity and ownership of all trademarks. Ensure they are properly registered and included in the asset purchase agreement. A well-established trademark can significantly contribute to the goodwill and overall value of the business you are acquiring.
Defined by DealRoom.so SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
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Send us the asking price and the seller's cash flow — we'll show whether the deal services SBA debt and where the add-backs are likely to hold up.
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