Glossary · Reading the business
In short
A trademark protects brand names, logos, and slogans. For a buyer, these are critical assets that define a business's identity and market recognition, impacting its value and competitive edge.
In an acquisition, you need to verify the seller legally owns all key trademarks and that they're properly registered and maintained. Check for any pending disputes or expired registrations. This ensures you're buying a secure brand, not a lawsuit.
Defined by DealRoom.so SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
Pressure-test the numbers before you make an offer
Send us the asking price and the seller's cash flow — we'll show whether the deal services SBA debt and where the add-backs are likely to hold up.
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