Glossary · Reading the business
In short
A study of the target market, including its size, trends, competition, and customer base. Buyers care because it validates the business's growth potential and helps you understand external risks and opportunities.
Your business plan for the SBA loan will require a solid market analysis to demonstrate the viability of the business you're acquiring. Research the industry, local demographics, and competitive landscape. This helps you project future revenue accurately and convince the lender the business has a sustainable future.
SOP 50 10 — Lender and Development Company Loan Programs
U.S. Small Business Administration · SBA Standard Operating Procedure
Last checked 2026-06-15. Official sources control — verify before relying on any rule for a live deal.
Defined by DealRoom.so SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
Pressure-test the numbers before you make an offer
Send us the asking price and the seller's cash flow — we'll show whether the deal services SBA debt and where the add-backs are likely to hold up.
Free · No documents · Usually same-day