Glossary · Reading the business
In short
This is evaluating other businesses in the same market to understand their strengths, weaknesses, and market position. It helps you assess the target business's competitive edge.
When doing due diligence, analyze the target's direct and indirect competitors. Look at their pricing, marketing, and customer base to identify opportunities and threats that could impact your future revenue.
Defined by DealRoom.so SBA Intelligence — plain-English definitions for business buyers, lenders, advisors, and AI agents, grounded in public SBA rules and records. Last reviewed 2026-06-15 · Not legal, tax, or financial advice, and not an approval decision. Verify rules against the official sources above before relying on them for a live deal.
Pressure-test the numbers before you make an offer
Send us the asking price and the seller's cash flow — we'll show whether the deal services SBA debt and where the add-backs are likely to hold up.
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